diff --git a/website_sale_aplicoop/tests/test_pricing_delegation.py b/website_sale_aplicoop/tests/test_pricing_delegation.py
index 1481511..47b067d 100644
--- a/website_sale_aplicoop/tests/test_pricing_delegation.py
+++ b/website_sale_aplicoop/tests/test_pricing_delegation.py
@@ -129,6 +129,67 @@ class TestStandardPricelistResolution(PricingDelegationCommon, TransactionCase):
         self.assertEqual(resolved, expected)
 
 
+@tagged("post_install", "-at_install")
+class TestTaxDisplayFollowsTheWebsite(PricingDelegationCommon, TransactionCase):
+    """Displayed prices honour the website's `Display Product Prices`.
+
+    Eskaera used to hardcode the tax-included display and ignore the setting.
+    Now it follows website_sale, which means a website left on the Odoo default
+    (`tax_excluded`) shows prices without VAT -- correct, but surprising enough
+    to be worth pinning down here.
+    """
+
+    def setUp(self):
+        super().setUp()
+        self.pricelist = self._create_pricelist("Display PL")
+        self.tax_21 = self._create_tax("IVA 21%", 21.0)
+        self.product = self._create_product("Display Product", 100.0, self.tax_21)
+
+    def _price(self):
+        return self.controller._get_pricing_info(
+            self.product, self.pricelist, quantity=1.0
+        )
+
+    def test_gross_price_on_a_tax_included_website(self):
+        """A consumer-facing website quotes what the member pays."""
+        self.website.show_line_subtotals_tax_selection = "tax_included"
+
+        pricing = self._price()
+
+        self.assertAlmostEqual(pricing["price"], 121.0, places=2)
+        self.assertAlmostEqual(pricing["price_unit"], 100.0, places=2)
+        self.assertTrue(pricing["tax_included"])
+
+    def test_net_price_on_a_tax_excluded_website(self):
+        """A website set to tax-excluded shows the net price."""
+        self.website.show_line_subtotals_tax_selection = "tax_excluded"
+
+        pricing = self._price()
+
+        self.assertAlmostEqual(pricing["price"], 100.0, places=2)
+        self.assertAlmostEqual(pricing["price_unit"], 100.0, places=2)
+        self.assertFalse(pricing["tax_included"])
+
+    def test_the_setting_is_what_moves_the_price(self):
+        """Nothing but the website setting changes between the two."""
+        self.website.show_line_subtotals_tax_selection = "tax_included"
+        gross = self._price()["price"]
+
+        self.website.show_line_subtotals_tax_selection = "tax_excluded"
+        net = self._price()["price"]
+
+        self.assertAlmostEqual(gross - net, 21.0, places=2)
+
+    def test_batched_listing_follows_the_same_setting(self):
+        """The listing path must not disagree with the single-product one."""
+        self.website.show_line_subtotals_tax_selection = "tax_excluded"
+
+        batched = self.controller._compute_price_info(self.product, self.pricelist)
+
+        self.assertAlmostEqual(batched[self.product.id]["price"], 100.0, places=2)
+        self.assertFalse(batched[self.product.id]["tax_included"])
+
+
 @tagged("post_install", "-at_install")
 class TestTaxIncludedFiscalPosition(PricingDelegationCommon, TransactionCase):
     """A remapped tax-included tax must rebase the displayed price."""
diff --git a/website_sale_aplicoop/views/res_config_settings_views.xml b/website_sale_aplicoop/views/res_config_settings_views.xml
index b64d3da..a289fa4 100644
--- a/website_sale_aplicoop/views/res_config_settings_views.xml
+++ b/website_sale_aplicoop/views/res_config_settings_views.xml
@@ -21,6 +21,21 @@
                             </div>
                         </div>
                     </div>
+                    <div class="col-12 col-lg-6 o_setting_box" invisible="not eskaera_enabled">
+                        <div class="o_setting_left_pane"/>
+                        <div class="o_setting_right_pane">
+                            <label for="show_line_subtotals_tax_selection" string="Product Prices"/>
+                            <div class="text-muted">
+                                Eskaera shows the same prices as the shop. Members
+                                are consumers, so this is normally "Tax Included".
+                            </div>
+                            <div class="content-group">
+                                <div class="mt16">
+                                    <field name="show_line_subtotals_tax_selection" class="o_light_label" widget="radio"/>
+                                </div>
+                            </div>
+                        </div>
+                    </div>
                 </div>
                 <h2>Shop Performance</h2>
                 <div class="row mt16 o_settings_container" id="eskaera_shop_settings">